Marketing myself as the product.

A portfolio should prove capability, not just describe it.

Instead of treating the website as an online CV, I am using it as a marketing asset: a place to demonstrate how I think, explain selected work and make it easy for the right people to understand what I can contribute.

The experiment

• Position the professional offer around commercial and digital marketing.
• Use case studies instead of relying on a generic skills list.
• Connect the website with LinkedIn content and professional networking.
• Measure engagement and improve the experience over time.

What I will measure

Website visits, traffic sources, case-study engagement, CV downloads, LinkedIn referrals and contact actions. The goal is not vanity traffic; it is understanding whether the site creates meaningful professional opportunities.