I work across campaigns, content, CRM and digital channels to help businesses attract attention, build relationships and turn interest into meaningful enquiries.
A selection of projects showing how I approach positioning, campaigns, content, digital experiences and customer journeys.
Positioning, Meta lead generation, website content, social content and email nurture.
View case study →Brand foundations, messaging, website content and a customer-focused digital presence.
View case study →Positioning, content, website structure and continuous improvement — applied to my own career.
View case study →Short reflections on campaigns, content, customer journeys, positioning and marketing practice.
Read field notes →Audience, business goals and the real marketing opportunity.
Campaigns, content and customer journeys that make the proposition clear.
Track performance and use evidence rather than assumptions.
Test, learn and refine the work for stronger outcomes.
“Good marketing isn't just about being seen. It's about creating the right message, for the right people, at the right time — and giving them a reason to act.”