Work that shows how I think.

I use case studies to show the problem, the marketing decisions behind the work and what I learned — not just a list of tasks.

EUROCYCLE
ADVENTURES

Campaign Strategy · Lead Generation

Multi-channel marketing for premium cycling tours.

Positioning, Meta lead generation, website content, social content and email nurture.

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ABINA CARE
& SUPPORT

Brand · Digital Presence

Building a clearer digital foundation for a care business.

Brand foundations, messaging, website content and customer-focused digital presence.

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Personal Brand · Digital

Building my own marketing portfolio as a live experiment.

Positioning, content, website structure and continuous improvement.

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